Marketing over the internet includes selling services and products in the digital world without the buyer viewing them physically. Marketing is never complete without images. Your buyer will always need to have images related to the product to have a better idea.
If it is not a product that you are selling, but a service, you might need infographics to make your readers better comprehend what you are aiming to tell. Moreover, it helps your content appear in the reverse image mechanism, whenever a user uses search by image feature. Now let us view what other reasons may be there to consider images a crucial part of your marketing strategy.
Strengths of visual communication
Many studies and research have revealed that our brain can comprehend visual images a lot faster than textual input. This is the very reason why people can easily understand anything when represented diagrammatically or visually instead of explaining them in long paragraphs.
Your images might contain a specific theme set which may lead to a customer developing an affiliation with your brand when it comes to specific colors. If all your images are consistent, he might develop a sense of theme for your brand name because simple text and content will not lead to anything unique.
Advanced image search
With the advancements in the field of science and technology, image processing and artificial intelligence have also upgraded themselves to an unimaginable extent. Besides other technologies, there is a specific feature of reverse photo lookup that aids in finding the specifications of an image, not only referring to the apparent properties but the background information such as occurrence, source, etc.
Many search engines and platforms are providing this feature such as:
Reverse image search
This platform uses the same search by image technique to make it possible to find the data about any image by entering the image in the input or a URL. This tool uses more input methods such as speech as well, but the best mechanism and advancement is the search by image input feature.
It has enabled the users to find similar images and links related to a particular input implementing reverse image lookup.
Google uses the reverse picture search to facilitate the users to search by image instead of words. This has revolutionized the shopping experience on digital platforms.
Social media usage
Due to the increased usage of social media platforms, the new generation is indulged in visual content. No one is interested in reading textual content anymore. So, people are more interested in viewing your product or service images and infographics instead of reading long descriptions about them.
Also, you may want to share your product on different platforms. This makes it easy for you to grab the client’s attention because, on such platforms, your feature image appears with the link so you must put your best effort to coin your customer.
This will increase your traffic and help to make your product pop up when other people search by image using that social media platform, e.g., Pinterest.
Using images increases your brand’s credibility which helps you gain more loyal customers. When people see more images for a single product, it automatically develops a sense of trust in them that the seller is trying his best to communicate the details of the product.
Adding images with real backgrounds and humans in terms of product marketing will boost your business because people tend to order products that include more realistic scenarios. It helps them have a better view of the product and predict how it will appear in real life.
In the case of content marketing, you should consider using images that are optimized because that will in return benefit the rankings of your page. Many keywords can be accommodated within the image titles and description which when run through Google’s algorithm, make a vivid impact on the ranking, and makes your content appear more relevant to the search engine’s algorithm.
This will also increase the chances for your content to appear in the top results of a search by image feature as the search engine will also consider keywords during your image’s analysis. It does not show the images only resembling 100% to the input image, but it also considers the parameters of keywords and anchor texts to show every relevant option available on the wide web.
Hence, it is important not only to use images in your content, but to optimize them to the best possible limit as they will improve your platform’s traffic, clicks, and will also improve customer turnover ratio to a large extent due to the invention of search by image feature. Thus, images play a big role in determining the success of your marketing and should be a salient feature in your marketing strategy.