In a cutthroat competition level in the business environment, marketing professionals strive to give high stakes and hopes in the success of email campaigns. Writing personalised emails for every client isn’t that easy, and when those subscribers get messages that are irrelevant to them, they may unsubscribe your emails or mark them as spam. In such instances, email automation plays a vital role in avoiding these circumstances and improving your ROI.
Email marketing automation uses software that is used to send targeted emails, automate marketing processes and help in the data management of your business to achieve its fullest potential. Marketing automation makes processes efficient and helps to convert prospects into customers. In the marketing landscape, these initiatives are responsible for dictating many enterprises’ future.
If you are not reaching your customers with the right message at the right time, then expect your business to die a natural death soon. So, let’s get into details of email automation and its seven perks when incorporated into your business structure –
Productivity with Increase in Transactions
Email automation tools prove to be a marketer dream as it simplifies the organisation and sales marketing tasks efficiently. This prime reason has propelled the email marketing automation industry tremendously. People who are looking for business growth are searching to eliminate the tedious tasks of repetitive manual processes by substituting automated solutions. This approach has increased enterprises‘ productivity and has included a personalised feel by tailoring the emails per recipient interest. These tasks requiring more stringent manual monitoring have been successfully adapted with the new processes and have provided higher open rates than those with generic messages.
Workflow automation with Segmented Emails
Companies that have enabled email automation solutions have enjoyed quite a big perk of segmenting customer lists into different groups and have helped them adhere to and tailor the mails based on their interest and purchasing behaviour, with a range of assets like forms, calls-to-action, and conversion pages, email automation automated workflows systemise activities, processes, and documentation with a smoother workflow. Having these personalised fields can result in greater engagement and higher click-through rates for any brand.
Sync Up with Purchase Cycle and Channel agnosticism
The email marketing automation tools also lend businesses to scheduling their emails precisely when the company intends to send them. Knowing the average customers’ and subscriber’s data and combining their interest with the specific festivals or occasions, the emails can be scheduled at that intended time and remind them about your launched products.
The email automation strategy helps promote products and correspond with prospects for seasonal shopping trends. As far as the email channel goes, the email marketing platform can include CRM tools or social media options to serve as a centralised hub for various marketing activities.
Boost your revenue with transactional emails
Any businesses opt to email automation in view to justify the upfront investment. These email marketing automation tools aren’t cheap, but they can lead and nurture your email campaigning programs successfully if adequately utilised. As identified, the marketing automation tools are a vital contributor to boost revenue and increase the sales opportunities from nurtured leads. This reason ensures cheaper marketing automation solutions in time.
Email automation also includes transactional emails that encourage customers to take another step in their purchase. Such features have proved highly successful for businesses to generate more revenue.
One of the practical perks of email automation for businesses is retaining customers through marketing intelligence. To grow continually, it needs a significant customer acquisition strength, which we saw above how email automation tools help in this process. But above that, customer retention is also equally important. Having relevant insight into customer intent can help companies to cater to customer needs and decode the proper approach to satisfy them.
Relationship marketing and Engaging Leads
One of the solutions of email automation, the email drip campaign concept, is sending a series of automated emails for a set period and hammering your subscribers by keeping your business top-of-mind. This strategy keeps your leads warm and with persistence to make the purchase. In a nutshell, it is a form of marketing to achieve better retention rates.
Email automation can engender repeat sales by word-of-mouth promotions; hence it personalises the relationships with customers and nurtures their interest with trigger campaigns, thus focusing on achieving higher satisfaction rates.
Track and monitor marketing campaigns with metrics
Lastly, email automation also determines the success of your email campaigns. It unleashes your email’s journey with an appropriate stat by measurable data, precise tracking, and monitoring. It possesses the capabilities to monitor the response rate to keep a simplistic approach. Thus, this software helps to include all the details related to marketing campaigns which eventually helps you as an organisation to conclude if the email campaign was or was not successful.
With all the above benefits, it might have been obvious to you to see how email automation impacts businesses and offers a perfect solution to streamline and simplify some of the most time-consuming responsibilities of modern marketing. In that case, gear up with such a holistic marketing strategy and equip yourself with most email marketing automation solutions.
Chris Donald is the Director of InboxArmy, a Professional email marketing agency that specializes in providing email marketing services from production to deployment. He has worked directly with Fortune 500 companies, retail giants, nonprofits, SMBs and government bodies in all facets of their email marketing services and email campaign management programs for almost 2 decades. Chris’s success track record covers building email programs at competitive email marketing pricing and using data-driven strategies to turn around under-performing accounts.