The first thing you have to do is figure out what your goals are. If you’re in the midst of a marketing campaign, it’s likely that you already have a goal in mind. Are you looking for the best digital marketing agencies in Texas to increase brand awareness among a certain demographic? Do you want to increase traffic to your website? Are you trying to drive sales or create leads?
Tailor your social media strategy around those goals. This will make everything easier for you. Whether it’s creating content, interacting with followers, or managing campaigns, each task will be more effective if it’s done towards a specific goal.
Maybe you know that Twitter is a great way to connect with customers, but your strategy for doing it isn’t quite rock solid. Here are five tips for creating an effective Twitter marketing strategy that will get more followers and drive more traffic:
Set up a profile page
Your business should have its own Twitter profile page. This should be the first stop for anyone interested in following your company on Twitter. Fill out everything you can on the profile page, because this will make it easier for people to find you and follow you. Make sure you include a short description of your business, your location and a link to your website so people can learn more about you if they want to.
Get involved in relevant conversations
Twitter is about connecting with other people, so start talking about topics that are interesting to your target audience. Comment on news items as they happen or participate in any relevant conversations that are going on at the time. Don’t just talk at people — interact with them! Engaging with others will help build trust and credibility, which is essential if you want them to follow or buy from you in the future.
Have a plan
Before you start to post, think about what you want to accomplish and why. What is it that you want to communicate? How will the content you provide enrich your audience’s lives? Is there something that you need them to know or want them to do? Once you have an answer, create an editorial calendar and stick with it.
Tailor your voice
Just like in any good relationship, make sure your tweets match the personality of your brand. If your brand is formal, stay formal. If your brand is funky and carefree, then stay funky and carefree. While it’s important to be consistent with who you are, the best way for people to get to know you is for them to hear your voice.
People can tell when someone is faking it, so be genuine in all interactions on Twitter whether it’s with customers or colleagues from other departments. It’s okay to tell people about something exciting that happened at work today or mention a funny story from home, as long as it’s real and fits with the tone of your brand personality.
Post relevant updates
People want content that is relevant and valuable to them, not just about your business or industry. Make sure the content you share is interesting enough for people to want to read and engage with it.
You should try not to post more than 12 times per day on Twitter. If you post too often or too much promotional material, people will start ignoring you and you will lose followers very quickly.