Social media marketing is evolving.
In the last decade, companies have made huge investments in social media technology to get ahead of the competition. However, as new trends emerge on a daily basis, it’s becoming increasingly difficult for brands to keep up with them.
So, what exactly are the top social media marketing trends that companies should be looking out for this 2022?
Well, I’ve got you covered!
Below you will have a chance to learn social media marketing trends in 2022 that will reshape the industry:
More video contents
In 2021, video sharing platforms like YouTube and TikTok have been popular with both users and marketers. Videos have become more engaging than ever before because they are more authentic and personal than other types of content like images or text.
According to a recent study, 83% of marketers plan to create more video content in 2022. But creating great video content isn’t just about shooting a high-quality video or taking hours editing it – it’s about telling a compelling story.
There’s no doubt that social media marketing is a crucial component of any brand’s modern day digital marketing strategy. And while these platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat and YouTube) have already shown marketers the impact they have on driving results and acquiring customers, there are even more possibilities to come in the future.
According to data from Statista, social media users worldwide are projected to reach 3.43 billion by 2022 — that’s over 40% of the world’s population. And with such a large audience using social media platforms every day for personal and professional use, it’s important for brands to stay up-to-date with the latest trends and take advantage of these new opportunities.
A greater focus on Instagram Stories
Instagram is one of the most popular social networks among both professionals and teens alike. The platform has introduced new features and capabilities over recent years, but Instagram Stories have emerged as perhaps its most important feature yet. According to Statista, about 500 million people use Stories every day on Instagram. This means that many users who don’t post pictures or videos on their main feeds still visit this section every day.
Watch out for TikTok
The rise of TikTok has been swift and significant. In fact, it’s quickly approaching 2 billion downloads. What’s more, TikTok has seen a massive increase in usage during the COVID-19 pandemic and shows no signs of slowing down any time soon.
And it’s not just teenagers using this platform anymore; companies across many industries are starting to take advantage of the opportunity this app provides. There will be an increase in the use of social commerce. The pandemic has driven ecommerce sales at a rate that was previously unimaginable. Emarketer predicts that US retail ecommerce sales will rise by 32% in 2021, while Statista expects ecommerce sales to grow by 9.3% during the same period.
As much as customers are turning online for their purchases, they’re also using social media networks to make their decisions. In a recent report, Social Media Examiner found that 40% of social media marketers said that Facebook was the most effective platform for helping them sell products and services.
Consumers are increasingly seeking product recommendations from social influencers. For example, Instagram influencer marketing generated $7 billion in 2019 and is expected to reach $15 billion by 2022 according to Business Insider. That’s why it’s not surprising that 88% of marketers plan to leverage influencer marketing in 2021 according to a recent survey by Wyzowl.
