TikTok has 689 million monthly active users worldwide. Let that sink in for a moment.
That is a massive global audience that your brand isn’t engaging with and that you’re losing out on every day that you’re not on TikTok.
While it’s a strange beast that you might be intimidated by, or not sure how to use, a TikTok marketing strategy would be a massive benefit for your brand and business.
It allows you to engage with a huge audience — really engage with them. You can gain a competitive edge and you can take advantage of free and organic brand awareness.
Still not convinced? Check out six reasons why your business should learn how to use TikTok for marketing.
The Best Way to Reach Younger Audience
If your brand caters to a younger audience, then marketing on TikTok is the most powerful strategy you can have. However, even if your target audience is not in the 16 to 24-year-old range, it’s still important to market on TikTok as these are the next-generation buyers.
Gen Z makes up 20% of the U.S population, and almost all of them consume a ton of video content via TikTok.
There is no doubt that engaging with a younger audience needs to happen using trending content and influencers that speak to young buyers.
Incredible Tool for Engaging With Audience
It’s not only young people who are using TikTok. It took off among teenagers, but there has been a steady increase in over the 25 to 44-year-old range and this is expected to grow.
So, when you’re using TikTok for marketing, you reach a wide audience. The most effective part of this strategy though, is that you’re not only reaching a huge audience you’re engaging with them, too.
This is unbelievably valuable when it comes to creating brand awareness, boosting your authority in your niche, and finding loyal customers. If you use TikTok to create authentic, original content that people can relate to, your audience will respond very well to it.
On TikTok, you can’t just be a faceless brand bombarding users with advertisements. You won’t last a minute. However, you can grow your following and potential customer base immensely by making the most out of this platform that gives you a channel to engage with your audience.
The Opportunity to Create User-Generated Content
With TikTok, you can easily give your audience what you want. This is one of the most important aspects of learning how to use TikTok for marketing.
TikTok is focused on user-generated content (UGC) and it’s one of the most popular forms of content. So, if you do it well it’s one of the most effective forms of marketing. The Millenial and Gen Z population is concerned with authenticity, and as they are the main consumers, you should be concerned with authenticity too.
User-generated content is free advertising. And it’s extremely successful advertising if you do it well. The app runs on consumer advocacy and your brand is only relevant if users want to talk about it.
So, create content that your audience wants to see based on trends and viral videos.
But most importantly, take advantage of user-generated content by sharing the content of other users to boost your brand and make an impression.
Chipotle is a fantastic example of a company that does this very well. They barely make any of their own videos but rather repost other user’s videos to get their message across — it’s highly effective.
Organic and Paid Post Opportunities
Whether you have thousands of dollars to shell out on paid adverts or have a tiny marketing budget, TikTok is a platform of opportunity for everyone. You definitely don’t need to pay for advertising to have your content viewed, shared, and liked. But you can.
This is great because it means that smaller brands don’t get pushed to the side by huge brands with deep pockets. For organic opportunities, you should make use of trends, join challenges and use hashtags…a lot.
You can pay for Brand Takeovers where users are encouraged to use a hashtag, but this comes with a hefty price upwards of $50,000 USD. There are also opportunities to pay for TikTok likes so that your content gets boosted to the top of feeds.
TikTok Influencer Marketing Opportunities
Viral creators own the world of TikTok and it’s an awesome way to generate organic brand awareness, and you may even be able to do it for free.
Social media marketing is very much focused on influencers, as this comes back to the trend of authenticity. The idea of using ‘real people’ rather than paid actors, models, and the like.
Make use of these opportunities by seeking out viral creators and asking to collaborate with them. You may find this easy if you have a brand they identify with and want to promote. Or, you may need to do a bit of schmoozing but it’s well worth it.
Gain a Competitive Edge
TikTok is growing at an astounding rate but there is still not a lot of competition…yet. Trying to gain a competitive edge with social media marketing on platform giants such as Instagram, Facebook, and Twitter is a mammoth task — especially for smaller brands and businesses.
TikTok is a relatively new platform and still unchartered territory when it comes to marketing. It’s the social media platform with the least amount of business and brand presence, yet it has so much potential.
Finding your feet on TikTok now means that you’ll have less competition in the beginning. And by the time brands start funneling onto the platform, you’ll already be a TikTok marketing master.
Are You Ready to Launch Your TikTok Marketing Strategy?
It’s crystal clear that if your business doesn’t have a TikTok marketing strategy, then it’s time to develop one. What are you waiting for? There are tons of benefits and opportunities on this booming platform, you just need to grab them.
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