Over 70% of leads aren’t sales-ready the first time they interact with your brand. Meanwhile, nearly 80% of leads never convert.
Over 60% of marketers say lead generation is their number one challenge. It doesn’t have to become yours, too. Instead, use these five simple lead generation tips for success.
With a smart marketing strategy, you can generate fresh leads and boost your business.
Put yourself in the lead with these tips today!
Improve Your Website
First, it’s important to take the time to update your website. Your website is the backbone for your entire online marketing strategy. It’s also a great place to start gathering leads.
Make sure your website is fast and optimized for mobile devices. Otherwise, mobile users will leave without converting on your site.
Then, add multiple opportunities for visitors to become leads.
For example, you can add a big, eye-catching button to the top of your navigation bar. Place your forms above the fold (to ensure people see them). Add a form to your website’s footer, too.
You can also add a chatbot or a pop-up form to engage visitors before they leave.
Consider using marketing automation to draw leads, too. About 80% of marketers using automation generate more leads. These marketers experience a 451% increase in qualified leads, too.
Once you update your website, you can start generating leads with ease.
Create Optimized Content
As you develop your online marketing strategy, don’t neglect the power of search engine optimization (SEO). You can create high-quality content to demonstrate your experience and expertise. Then, SEO will help your content appear on search engine results pages.
When someone searches for your product or service, your website could appear.
In fact, over 53% of all website traffic starts with an organic search. SEO drives 1,000% more traffic than organic social media. SEO leads have a 14.6% close rate, too.
You can work with an experienced SEO agency to generate franchise leads with ease.
Stay Social
Once you start creating content for your lead generation strategy, share it to draw more people to your website. Post your content on social media. Add a compelling call to action to the end of each post.
For example, you can encourage people to fill out a form. Encourage them to comment on your posts, too.
Keep Emailing
You can also use email marketing to draw more people to your website and fresh content. Don’t forget your call to action.
Make sure your emails are branded and mobile-optimized.
Use PPC
Pay-per-click (PPC) advertising allows you to create eye-catching ads that will appear online. Use a strong call to action within your ads. Then, direct people to a form or your online store.
You can use PPC to boost brand awareness, website traffic, and leads!
Reel Them In: 5 Simple Lead Generation Strategies for Success
Lead generation doesn’t have to feel challenging anymore. Instead, use these five tips to develop your smart marketing strategy. With these tips, you can draw more website traffic and start generating leads.
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