Did you know that over 30 percent of the world’s websites are hosted on WordPress? That number equates to 455 million sites, and if you’re reading this article, yours is likely one of them.
If it is, you’re in good company: 62 percent of the top 100 fastest growing businesses in the US use WordPress. For anyone who’s utilized the platform, it’s easy to understand why. It’s free, simple to use, and plugins enable you to do just about anything on your website. This platform also comes fully equipped with seemingly everything you need to provide a great user experience.
However, this begs the question: with all these tools in tow, are you really making the most of WordPress’s capabilities? If you’re unsure or the answer is “no”, don’t despair: here are three effective ways to improve the UX on your WordPress site.
Make Sure It’s Easy To Navigate
When people are visiting your website, they don’t want to think too hard about what they’re doing. Although fancy designs can look nice, it’s important to prioritize ease of use and simplicity. This means streamlining the user journey and making your site straightforward to navigate. To do this, divide your pages into clear, easy-to-understand categories. Your layout and formatting need to be consistent too, with all navigational elements taking the form of clickable links. If you want to go that extra mile, include a search bar at the top of your screen so that users are taken straight to what they’re looking for.
Remove Unnecessary Steps
Remember what we said about users preferring easier websites? Well, removing unnecessary steps is key. For example, logging in is a pain point for many. Users would prefer if they didn’t have to do it at all, but this might negatively impact site security. As a middle ground, you could implement passwordless authentication. You can do this using a WordPress authentication plugin, which is designed to support effortless login via BindID to provide a simple, positive user experience. Another example is feedback surveys. By removing questions that are less important to the data you’re collecting, you make the process shorter, participation easier, and users more willing.
Don’t Underestimate The Importance of Aesthetic
Above, we talked about the importance of functionality over finesse. That doesn’t mean you can neglect your website’s appearance. While its design needs to be clean and workable, users like sites that look pretty, so you need to find a balance between the two. Take advantage of fonts, images, and layout. For example, while you want the text on your pages to be easily readable, this doesn’t mean you have to stick to black and white – contrasting colors can work equally well. Experiment with different font sizes and headings, and take full advantage of pictures. Whatever you do, remember to test how any changes look on a range of devices. Mobile optimization is essential if you want to appeal to modern consumers.
Isn’t it time you implemented these three top tips to improve your site’s UX?