Artificial intelligence is present in our everyday lives for quite some time now, and it continues to transform the world we live in. It assists you in most areas of life, but you might not be aware of its constant impact yet as AI is destined to have an even bigger presence in the future. It is very helpful to get to know its current form and impact.
In this article, you will learn about five different ways artificial intelligence is impacting your life today. Here is everything you need to know.
Online Services and Stores
If you have ever bought services or products online, you should know that artificial intelligence was a part of that transaction. You might have talked with a chatbot or got a special offer based on the items you were looking at or put in the basket and not finished the transaction. An online e-commerce company usually uses a data science agency to help analyse the data you generate to improve its products and services thanks to machine and deep learning technology.
Google Predictive Search
People tend to use search engines at least a couple of times a day. Because of the frequency and number of searches made every day, analysing this amount of data could be too much work for humans but it is not for artificial intelligence. Based on the previous searches you made, it suggests the words/terms you might be looking for at the moment. It also affects the results you will get after clicking “search”, providing you with more relevant information. Lastly, it helps with quality control scanning sites and banning those that breached the law.
Digital Assistant for Everyone
Do you use Siri, Alexa or Google Assistant? Have you ever got notified about any upcoming payments, scheduled visits that you didn’t put into your calendar? Virtual assistants are usually embedded in our smartphones. They read your emails, numbers you have saved, and other data and then act as your assistant and organize your calendar. You simply voice a command, and your assistant starts a call, or searches for an answer on the Internet. The technology your virtual assistant is working on? Artificial intelligence.
Smarter Ads
Have you noticed how advertisements are getting more and more personalized? You search for a product or open the website of a brand, and then you get bombarded with ads of this product whenever you go. This is also a part of AI technology that is associated with big data analysis. You accept cookies without the question and inside them there is a technology that tracks your online activity, which is then used by advertisers.
AI in Social Media
It is expected that the worth of AI technology supporting social media will reach over 2 billion dollar by 2023, and the cooperation between the two will become more frequent. You can already see that Instagram and Facebook are providing you not with random content, but rather carefully chosen posts and advertisements that might interest you. This is all thanks to machine learning algorithms put in place that analyse your activity and adjust the apps to your needs and preferences.
Final Words
AI is impacting society constantly and in many ways it improves the quality of your life. Of course, it has its weaknesses, but in general, it helps with data analysis and provides you with more effective services and products.
