Online marketing strategies keep changing each year, with new and more advanced ones coming into force. This requires you to update your marketing strategies if at all, you want your business to survive the competition.
But Instagram marketing is not as easy as what many think it is. You need to have the skills and strategies that will keep your business afloat. This post provides a clear guide on how to gain more Instagram followers.
1. Understand your target audience
For you to succeed in Instagram marketing, you first need to understand your target audience. And this does not just apply to those just starting a new business, but also to those who want to expand their business. Finding an audience that will be interested in the content you create is key, especially if you intend to convert them into customers. Using tools like Social Scrape is recommended.
You can learn more about your audience through Instagram’s analytical tool, the Instagram Insights. With this tool, you can be sure to have an understanding of what you need to post, when to post, and how to post.
2. Create quality content
Quality content is king in online marketing. It dictates almost everything, including how many Instagram users end up following you.
On Instagram, visual content rules. You need to focus on pictures that will engage your followers on Instagram. To get the attention of an individual, especially when they interact with your content through their feed, you must have really captivating pictures. For this reason, spending time to get the best of the best content, whether photos or captions, becomes mandatory.
3. Don’t post just any other image, make sure it is high-quality
A great mistake for your Instagram marketing will be to post any other image that comes your way. Notice that a million other people are competing you, and they are doing putting in a lot of effort to have their posts in everyone’s feed. If you want to lazy around and post any picture you find, then prepare to lose even the few followers you have. Your intention must be to entice potential followers with every post on your profile.
4. Think of buying Instagram followers
More and more brands are choosing to buy Instagram followers to help them wade off competition. This is because of the difficulties involved in getting followers, especially if you are just getting started. With just a few dollars, people and brands are now able to get Instagrowing followers that are real and genuine. This is a practice that you can borrow to get more followers on your Instagram account.
5. Learn how to use hashtags
There is a lot that you can achieve by using Instagram hashtags. They help your content and profile increase their reach, thus get more people to follow you on Instagram.
With Instagram hashtags, unlike Twitter, you can use as many as thirty hashtags in a post. But even as you choose the number of keywords to include in your captions and content, be sure only to use hashtags that are directly related to what you are posting.
6. Engage your audience through conversation
Just like any other social platform, you can engage your followers and interact with them via conversations. The whole purpose of engaging your followers is to create relationships with them. This will lead them to share your content, and thus help you reach more people who might follow you.
7. Utilize Instagram Stories
Instagram Stories is a feature on Instagram that allows users to post videos of themselves or about something. Once they go live, their profiles are highlighted, and a notification is sent to followers. Your profile will have a blue highlight around it, thus making sure that everyone can see it. This feature lasts for 24 hours; thus even if someone is offline, he can still be able to watch it later.
8. Cross-promote content
If you have an account on other social media platforms, you need to leverage them and gain more followers for your Instagram profile. Platforms like Twitter, Facebook, and LinkedIn are great places to share your Instagram link and content and ask people to follow you on Instagram.
9. Have a Call-to-Action in your bio and content
You now have to be honest and tell potential followers what you’d like to get from them. Nicely and politely, you can ask them to follow you on Instagram in order to get more content from you. And you will actually be surprised at the number of people that will follow you by just reading this request. In the CTA, you can have a link that takes users to your profile from where they can follow you. You can do this even on other social media platforms, as well as your website.
