Deciding on the right digital marketing agency is a crucial part of growing your business, but it’s not easy. With the right agency partner, you can see significant increases in ROI, conversion rates, traffic, time on site, and much more. Today, we will be going through five tips on hiring the perfect digital marketing agency. However, let’s begin with going over the basics.
How can a Digital Marketing Agency Help your Business?
A digital marketing agency handles online marketing campaigns for businesses. These campaigns include SEO, digital advertising, social media, content marketing, web design, and web development. If an agency calls itself “full-service,” that means managing all the digital marketing areas that were just mentioned. Get The Clicks is a full-service agency, and we handle everything from the strategy to the implementation of your campaigns. Now, let’s move on to how you choose the right digital marketing agency.
Get Familiar with their Web Presence
You can start by Goggling the agency. SEO is one of the fundamentals of digital marketing, so if you don’t see the agency on the first page of results or they don’t show up at all, that’s an indicator they still need to work on their digital marketing. This could also mean the agency ran into some serious trouble while trying to market themselves.
Look at their social media presence. Do they post often? Are the posts high quality. You can argue that good agencies don’t have time to manage their web presence since they’re busy working with their clients. Therefore, don’t let web presence be the only indicator of if an agency is right or not. Search their website for a portfolio or client testimonials. However, don’t end your search there.
Read their Reviews
Don’t blindly believe an agency’s claims that they’re the best. They might be the best, but it’s better to confirm this with opinions from people who have worked with them. Find reviews from current or past clients to understand what the agency does well, and they could improve on. An agency will likely have reviews and testimonials from clients on its website. However, it would help if you always dug deeper. Google is your friend in this situation. You can also research other sites for verified reviews from clients.
Judge their Communication
If you fill out a contact form on an agency’s website or reach out to them in any other way, how long does it take them to get back to you? This is a peek at how well the agency will communicate with you after you decide to work with them. You don’t want to get delayed responses to something urgent, like your website going down or your social media accounts getting hacked. Timeliness is one thing, but also see how professional they are in their responses.
Do they use proper grammar, or haphazardly type something that leaves you confused? You don’t want your agency to create poor experiences for your customers due to a lack of poor communication.
Evaluate their Transparency
It’s natural that you’re going to want to know what your digital marketing agency is doing to get your results. First, find out if the agency has processes to keep you in the loop on what they’re doing. For example, you might get a dedicated account manager who gives you regular updates or uses a project management tool to lay out the steps in each project.
Then, dive into their reporting methods. How do they track each campaign’s success, and what metrics do they use to do that? All good digital marketers understand they need to look past vanity metrics. These results may look good on the surface, but contribute very little to your goals and overall success.
If you own an online e-commerce business, and you have chosen a digital marketing agency to handle your SEO. They tell you after months of work; your traffic is through the roof. Traffic is good, but it’s more important to track how many of those visitors convert.
A digital marketing agency must have reporting software to keep track of these essential metrics. It’s not enough for a digital marketing agency to send you documents filled with information you don’t understand. They should give you your results and give you actionable insight regularly to help move your digital marketing strategy forward.
An agency should be prepared for tough questions, and if they don’t have an immediate answer, they should know where to look to get them. Ask about the processes, which they have worked for, and their results. Don’t be afraid to get the answers that matter to you. If you feel ready to choose a digital marketing agency, the search engine marketing experts at Get The Clicks should be on your list.